July
15 mindblowing stats about Search Engine Marketing
http://www.cmo.com/articles/2014/7/25/mind-blowing-stats-search-marketing.html
SEM provides 300% traffic over Social Media Marketing. But remember social media presence improves search ranking. So you have to build a foundation of SMM and encash it through search.
Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
http://blogs.hbr.org/2014/07/reinventing-the-chief-marketing-officer-an-interview-with-unilever-cmo-keith-weed/
Today's CMO: More Renaissance Man
http://www.cmo.com/articles/2014/7/1/todays_cmo_renaissance.html
25 June 2014
Jack Trout - Five important steps for a CMO
http://economictimes.indiatimes.com/features/brand-equity/marketing-guru-jack-trout-shares-his-5-step-guide-to-being-a-successful-cmo/articleshow/37131406.cms
24 June 2014
The Business KPIs of Marketing ROI
http://www.forbes.com/sites/danielnewman/2014/06/24/beyond-sales-the-business-kpis-of-marketing-roi/
23 June 2014
Takeaways for CMOs from the Cannes Lions Festival
http://www.forbes.com/sites/jenniferrooney/2014/06/23/takeaways-for-cmos-from-the-cannes-lions-festival/
2013
Keynote Address: Future Practice of Marketing in Big Data World - Interaction between Marketing and Information Technology
2013 CMO = CIO Forum - IBM Japan Channel
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Strategic Marketing Leadership: The Role of a Chief Marketing Officer
Yale School of Management Video
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Marketing Technologist: Neo of the Marketing Matrix
http://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/
2012
The Role of The Chief Marketing Officer
Chris Williams, CMO, Cap Gemini
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Uploaded by BigThink - 9,330 videos
2008
Jack Trout - You must differentiate or Lose it All
http://adage.com/article/cmo-strategy/cmos-differentiate-risk-losing/125079/
MBA Knowledge Revision Schedule
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