A to Z of Marketing Management - Principles, Methods, Techniques, Strategies, Tactics and Tools

Collection of  Marketing Articles from Blogosphere

2016 Articles

What do you think will be single biggest trend in digital media and technology in 2016?
The Metrics That Marketers Muddle - MIT Sloan Management Review
CRM: More Than Just A Marketing Management Tool

A

Accessible segments, Action campaigns, Adaptation, Adoption, Ad placement policies and services, Advertising,Advertising elasticity, Advertising effectiveness

Advertising
Analysis of Consumer Markets

B

Brand Positioning

Branding Strategy and Brand Equity

C

Competitive Strategies for Followers and Nichers
Consumer Behavior
CRM: More Than Just A Marketing Management Tool

D

Determinants of Customer Satisfaction and Loyalty

Developing Enterprisewide or Company Wide Marketing Orientation

Direct Marketing

E


F


G


H

I

Integrated Marketing Communication - Kotler and Keller Chapter Summary
International and Global Marketing

J

K

L

M

Marketing Concept - Kotler



Management of Marketing Department and Function
Managing Product Lines and Brands
Managing Wholesaling and Retailing Network

Marketing and New Product Development
Marketing Channel Management – Important Issues
Marketing Communication: Channels and Promotion Tools
Marketing Logistics

Marketing Management for Service Firms
Marketing Management Research - Propositions
Marketing Public Relations
Marketing Research and Market Demand Forecasting

Marketing Strategies for Challenger Firms
Marketing Strategy - Differentiating and Positioning the Market Offering
Marketing Strategy for New Industry Products
Marketing Strategy - Marketing Process - Kotler's Description

Market Segmentation and Selection of Target Segments

N

O

Online Marketing

P

Planning in the Marketing Process
Pricing Strategy and Tactics

Q

R

S

Sales Force Management
Sales Process and Sales Training
Sales Promotion
Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Strategy of Market Leader

T

The Metrics That Marketers Muddle - MIT Sloan Management Review

U

V

W

What do you think will be single biggest trend in digital media and technology in 2016?

X

Y

Z