Offensive Strategies in Strategic Management

 

Fundamentals of Strategic Management' 2007 Ed.

Front Cover

N. Orcullo

Rex Bookstore, Inc., 2007 - Strategic planning - 302 pages

Offensive Strategies - Page 239

https://books.google.co.in/books?id=xr64aks8wCEC&pg=PA239#v=onepage&q&f=false

Offensive and Defensive Marketing: Closed-Loop Duopoly Strategies

Gary M. Erickson

Marketing Letters

Vol. 4, No. 4 (Oct., 1993), pp. 285-295 (11 pages)

https://www.jstor.org/stable/40216310?seq=1#metadata_info_tab_contents