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October 15, 2021

First Mover Strategy - Recent Research - Papers and Articles

 


https://www.linkedin.com/pulse/first-mover-advantages-mads-vangkilde/


Beyond first or late mover advantages: timed mover advantage 

Authors: Xie, Frank Tian ; Donthu, Navee ; Johnston, Wesley J. ; 

Source: The Journal of Business and Industrial Marketing, Volume 36, Number 7, 2020, pp. 1163-1175(13)

https://www.ingentaconnect.com/content/mcb/080/2020/00000036/00000007/art00007

https://www.emerald.com/insight/content/doi/10.1108/JBIM-11-2018-0334/full/html


First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Kerin, Roger A; Varadarajan, P Rajan; Peterson, Robert A. Journal of Marketing; New York Vol. 56, Iss. 4,  (Oct 1, 1992): 33.

https://www.proquest.com/openview/6b58bc268bb23ea45dd0b832fea8ee81/1



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