A company must decide >who will be its targeted customers, what products or services it will offer them, and how it will achieve all this in an efficient way
https://hbswk.hbs.edu/archive/all-the-right-moves
It is a model invented by P&G
https://www.inc.com/jim-schleckser/who-what-and-how-a-simple-problem-solving-model.html
Who - What - How in Branding
https://medium.com/swlh/the-who-what-how-why-of-a-brand-2d56fafab14
https://trafficandfunnels.com/who-what-how/
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