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October 17, 2023

Digital Marketing - Introduction, Evolution, Trends and Bibliography


Doing digital marketing myself. I am trying share my Free EBook.

Bringing Clarity and Brand Names to IE Areas.

1. Industrial Engineering Strategy
2. Product  Industrial Engineering
3. Facilities Industrial Engineering
4. Process  Industrial Engineering

A New E-Book on Industrial Engineering by Narayana Rao incorporating published research papers.
INTRODUCTION TO MODERN INDUSTRIAL ENGINEERING. Very Popular.  FREE Download. 3075+ downloads so far.
.
From 2000 downloads, I succeeded with sending emails to my blog subscribers. Then LinkedIn contacts messages. Now I doing messaging to FB contacts - PGDIE Alumni.

2019

https://www.sas.com/en_us/insights/marketing/digital-marketing.html

https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?curriculum_id=1066271893760429

https://books.google.co.in/books/about/Digital_Marketing_Strategy.html?id=yO2ODwAAQBAJ

https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019

2015


https://books.google.co.in/books/about/Digital_Marketing.html?id=hRvNDwAAQBAJ

Gartner World Digital Marketing Conference 2015 Presentation
http://www.gartner.com/imagesrv/marketing/misc/gml1-b4-gml1_b4_118_sarner_mcguire_os.pdf


https://www.accenture.com/_acnmedia/PDF-1/Accenture-and-Adobe-Unleashing-the-Power-Digital-Marketing.pdf

http://www.wipro.com/documents/mastering-the-digital-brand.pdf

https://www.infosys.com/digital/insights/Documents/digital-marketing.pdf

2012

Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Journal of Consumer Marketing, Vol. 29, No. 2, (2012)
22 Pages Posted: 26 Oct 2016 Last revised: 23 Nov 2016
Katherine Taken Smith
Murray State University - College of Business
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2859146

https://www.atkearney.de/documents/856314/1214642/BIP_Digital_Marketing_Dont_Miss_the_Forest_for_the_Trees.pdf/8785e324-e319-4aa6-a9f6-9ea771915f2d


Training Programmes

http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/digital-marketing-strategies-for-the-digital-economy



India

https://www.worldmarketingcongress.org/images/50%20Most%20Influential%20Digital%20Marketing%20Leaders.pdf


Updated on  17.10.2023, 13 Feb 2020
16 March 2017
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7 comments:

  1. HammedMarch 22, 2017 at 3:00 AM

    I have read everything and its very useful to me.

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  2. UnknownMay 16, 2017 at 4:55 AM

    This comment has been removed by the author.

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  3. PriyankaOctober 29, 2018 at 4:41 AM

    Thanks for sharing article with us...nice blog..
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  4. shalinipriyaNovember 18, 2018 at 10:33 PM

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    Thanks for sharing such a nice blog. I am Digital Marketing Certified and I have Successfully managed over $300 million of total projects on time and budget consistently.
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  7. Shree Krishna 07September 6, 2024 at 12:28 AM

    Great post! Digital marketing has truly transformed the way businesses reach and engage with their audience. It's amazing how tools like SEO, social media, and email campaigns have evolved to offer such targeted, data-driven strategies. The dynamic nature of digital marketing keeps it exciting, with new trends emerging regularly. I'm particularly interested in how AI and automation are shaping the future of this field. Looking forward to more insightful content on this topic!

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