Corporate Growth Strategy - Introduction and Bibliography

The roots of organic growth

By Kabir Ahuja, Liz Hilton Segel, and Jesko Perrey
Article McKinsey Quarterly August 2017

Three types of growth strategy clusters

Investors - Investing in profitable products by finding cash fron non profitable area - Cost leadership strategy.

Creators - New Product development and introduction

Performers - Focus on commercial activities - marketing, fine pricing and service

Either investors or creators who pursue one more strategy are more successful.

Analytics is providing advantage in all three strategies at the moment
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-roots-of-organic-growth

Mastering three strategies of organic growth
August 2017 | Survey


According to survey results, the best firms follow more than one path to achieve it and also are better at developing the right capabilities to support it.
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/mastering-three-strategies-of-organic-growth

Strategies for Sustaining Rapid Company Growth

(Thompson and Strickland in the chapter, Tailoring strategy to Fit Specific Industry and Company Situations)

Horizon I  "Short jump" strategic initiatives

Horizon II "Medium jump" strategic initiatives

Horizon III   "Long jump" strategic initiatives to  plant the seeds for ventures in businesses that do not yet exist - Investments in R & D,  Setting up venture capital funds that invest in new ventures inside and outside the company,

Managing project portfolio consisting of multiple horizon projects is difficult, but has to be done.

For more detail on multiple horizon projects model


Article McKinsey Quarterly December 2009
Enduring Ideas: The three horizons of growth
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth

Interview April 2008
A fine-grained view of the sources of growth - Video
http://www.mckinsey.com/global-themes/employment-and-growth/a-fine-grained-view-of-the-sources-of-growth

INNOVATION and Company Growth
To Succeed in the Long Term, Focus on the Middle Term
Geoffrey Moore
Managing Director at TCG Advisors, a strategy consulting firm located in San Bruno, California.
Harvard Business Review,  JULY–AUGUST 2007 ISSUE
https://hbr.org/2007/07/to-succeed-in-the-long-term-focus-on-the-middle-term

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

Mehrdad Baghai, Stephen Coley, David White
Perseus Books, 2000 - Business & Economics - 272 pages

Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth?today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.
https://books.google.ca/books/about/The_Alchemy_of_Growth.html?id=xI_8AF29R-UC

Interview with Alchemy of Growth Author - Mehrdad Baghai
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Staircases to growth
By Mehrdad Baghai, Stephen C. Coley, and David White with Charles Conn and Robert J. McLean
Article McKinsey Quarterly November 1996
http://www.mckinsey.com/global-themes/employment-and-growth/staircases-to-growth

Smart Growth: Building an Enduring Business by Managing the Risks of Growth

Edward D. Hess
Columbia University Press, 2010 - 230 pages


Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.

Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.
https://books.google.co.in/books?id=5Yq-AwAAQBAJ

The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance

Patrick Viguerie, Sven Smit, Mehrdad Baghai
John Wiley & Sons, 13-Jan-2011 - Business & Economics - 256 pages


While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
https://books.google.co.in/books?id=Earbfb1H29kC

The Physics of Business Growth: Mindsets, System, and Processes

Edward Hess, Jeanne Liedtka
Stanford University Press, May 24, 2012 - 130 pages


Organic business growth is governed by its own natural laws underlying truths that set the stage for growth and innovation, much in the way that Einstein's law of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms.

The Physics of Business Growth helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. The book lays out a three step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow's growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio.
https://books.google.co.in/books?id=AH_x6CqiEiAC

Updated 14 April 2019,  18 August 2017, 8 October 2016