Marketing Management Revision Article Directory with Links

The articles are in the order they are listed in revision plan during February 4th week to March 2nd week


If interested you can revise Marketing Management in three hours.

You can read all the articles in 3 hours if you want. But the normal suggestions is to read two articles per day.



Marketing Management Article Directory – KVSS Narayana Rao http://nraomtr.blogspot.com/2011/12/marketing-management-article-list.html

Feb 4th week

The Marketing Concept Kotler:  http://nraomtr.blogspot.com/2011/12/marketing-concept-kotler.html
Marketing Strategy - Marketing Process - Kotler's Description: http://nraomtr.blogspot.com/2011/12/marketing-strategy-marketing-process.html



Scanning of Environment for Marketing Ideas and Decisions
http://nraomtr.blogspot.com/2011/11/scanning-of-environment-for-marketing.html
Marketing Strategy - Differentiating and Positioning the Market Offering http://nraomtr.blogspot.com/2011/11/marketing-strategy-differentiating-and.html



Management of Marketing Department and Function http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html
Marketing Research and Market Demand Forecasting: http://nraomtr.blogspot.com/2011/12/marketing-research-and-market-demand.html


Consumer Behavior http://nraomtr.blogspot.com/2011/12/consumer-behavior.html
Analysis of Consumer Markets  http://nraomtr.blogspot.com/2011/12/analysis-of-consumer-markets.html


Organizational Buying Processes and Buying Behavior:  http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html
Market Segmentation and Selection of Target Segments  http://nraomtr.blogspot.com/2011/12/market-segmentation-and-selection-of.html

March 1st Week

29 Feb to 4 March 2016

Analyzing Competitors  http://nraomtr.blogspot.com/2011/12/analyzing-competitors.html
Strategy of Market Leader  http://nraomtr.blogspot.com/2011/12/strategy-of-market-leader.html



Marketing Strategies for Challenger Firms  http://nraomtr.blogspot.com/2011/12/marketing-strategies-for-challenger.html
Competitive Strategies for Followers and Nichers  http://nraomtr.blogspot.com/2011/12/competitive-strategies-for-followers.html



Managing Product Lines and Brands http://nraomtr.blogspot.com/2011/12/managing-product-lines-and-brands.html
Marketing Strategy for New Industry Products  http://nraomtr.blogspot.com/2011/12/marketing-strategy-for-new-industry.html



Marketing Management for Service Firms:  http://nraomtr.blogspot.com/2011/12/marketing-management-for-service-firms.html
Pricing Strategy and Tactics: http://nraomtr.blogspot.com/2011/12/pricing-strategy-and-tactics.html

Marketing Channel Management – Important Issues: http://nraomtr.blogspot.com/2011/12/marketing-channel-management-important.html
Managing Wholesaling and Retailing Network: http://nraomtr.blogspot.com/2011/12/managing-wholesaling-and-retailing.html

2nd Week March

7 to 11 March



Marketing Communication: Channels and Promotion Tools: http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html
Advertising: http://nraomtr.blogspot.com/2011/12/advertising.html


Sales Promotion: http://nraomtr.blogspot.com/2011/12/sales-promotion.html
Marketing Public Relations:  http://nraomtr.blogspot.com/2011/12/marketing-public-relations.html


Sales Process and Sales Training: http://nraomtr.blogspot.com/2011/12/sales-process-and-sales-training.html
Direct Marketing: http://nraomtr.blogspot.com/2011/12/direct-marketing.html



Online Marketing: http://nraomtr.blogspot.com/2011/12/online-marketing.html
Marketing and New Product Development: http://nraomtr.blogspot.com/2011/12/marketing-and-new-product-development.html



International and Global Marketing: http://nraomtr.blogspot.com/2011/12/international-and-global-marketing.html
Sales Force Management: http://nraomtr.blogspot.com/2011/12/sales-force-management.html


March 3 week  (14 to 18 of 2016)

14th March

Developing Enterprisewide or Company Wide Marketing Orientation: http://nraomtr.blogspot.com/2011/12/developing-enterprisewide-or-company.html

Management of Marketing Department and Function: http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html