First Lecture
What is Service? Why Service Business?
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Second Lecture - Service Profit Logic: Implications for Management
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Total 5 videos were posted by Hanken External Relations
Services Marketing Theory Revisited
2012 article
http://www.iosrjournals.org/iosr-jbm/papers/Vol4-issue4/F0443645.pdf
Service Management and Marketing: Customer Management in Service Competition, 3 ed
Christian Gronroos
http://books.google.co.in/books?id=2cbteRrlf3IC
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