Potential Business and Profit Opportunity in Personalization in Goods and Services - $2 Trillion Global Business Opportunity

 

a new BCG book by Mark Abraham and David Edelman, published by HBR, called Personalized: Customer Strategy in the Age of AI. 

The book demystifies personalization, distilling it into five promises consumers expect companies to keep in order to deepen customer relationships. These include “empower me,” “know me,” “reach me,” “show me,” and “delight me.” Delivering on each one requires a human touch and the right technology. 

https://www.linkedin.com/pulse/2-trillion-opportunity-boston-consulting-group-nsxte/